Views & Analysis from our Experts
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Value Acceleration Series: Recap Part Two (of Six)

We are two for two when choosing value acceleration presentation dates that align with winter storms. It turns out we may be a more reliable indicator of winter weather than Punxsutawney Phil, who has a track record of 36 percent accuracy over the last 50 years.

After a last-minute rescheduling due to the weather, we held our second discussion in the value acceleration series on Friday, February 15th. Value acceleration is our process of helping clients increase the value of their business and build liquidity into their lives. In the first session, we presented an overview of the three stages of the value acceleration process (Discover, Prepare, and Decide). In our conversation on Friday, we took a closer look at the first stage of the value acceleration process: the Discover stage, aka the “triggering event.”

In our first session, we walked through a high-level overview of the value acceleration process. This process has three stages, diagrammed here:

© Exit Planning Institute

In the Discover stage, business owners take inventory of their personal, financial, and business goals, noting ways to increase alignment and reduce risk. The objective of the Discover stage is to gather data and assemble information into a prioritized action plan, using the following general framework.

 

Every client we have talked to so far has plans and priorities outside of their business. Accordingly, the first topic in the Discover stage is to explore your personal plans and how they may affect business goals and operations. What do you want to do next in your personal life? How will you get it done?

Another area to explore is your personal financial plan, and how this interacts with your personal goals and business plans. What do you currently have? How much do you need to fund your other goals?

The third leg of the value acceleration “three-legged stool” is business goals. How much can the business contribute to your other goals? How much do you need from your business? What are the strengths and weaknesses of your business? How do these compare to other businesses? How can business value be enhanced? A business valuation can help you to answer these questions.

A business valuation can clarify the standing of your business regarding the qualities buyers find attractive. Relevant business attractiveness factors include the following:

Market factors, such as barriers to entry, competitive advantages, market leadership, economic prosperity, and market growth
Forecast factors, such as potential profit and revenue growth, revenue stream predictability, and whether or not revenue comes from recurring sources
Business factors, such as years of operation, management strength, customer loyalty, branding, customer database, intellectual property/technology, staff contracts, location, business owner reliance, marketing systems, and business systems


Your company’s performance in these areas may lead to a gap between what your business is worth and what it could be worth. Armed with the information from this assessment, you can prepare a plan to address this “value gap” and look towards your plans for the future.

Our next discussion in the Value Acceleration presentation series will be on Wednesday, March 13th at 8:00 a.m. in our Portland office. We don’t know what the weather will do, but we do know that we will be focusing on the Prepare stage of the value acceleration process. In the Prepare stage, business owners follow through on business improvement and personal/financial planning action items formed in the Discover stage.

Each presentation is a stand-alone discussion, so if you missed the first two conversations, we would still love to see you there. We will provide a brief recap to get you up to speed, then jump into our conversation. Please contact me or register here if you would like to attend.

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